0704-883-0675     |      dataprojectng@gmail.com

THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study.  The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products.

The researcher selected two market from Onitsha metropolis, main market from Onitsha North and Ochanja marmket from Onitsha south to collect information from the dealers of fashion products. The data were collected through both primary and secondary source using personal interview and observation questionnaire as necessary. The researcher interviewed both dealers and consumers. The data collected were analyzed, and the populated hypotheses tested using Chi- square. The following findings were made namely:

That opinion leadership does not positively influence the quality of fashion product offered in Onitsha.  The following recommendation were recommended: That a fresh study be conducted using a bigger sample and covering a wider area and population. The researcher strongly suggest that our marketing firm should insist on using credible opinion leaders who will always deliver the right message, information pertaining the firms fashion product to the market.




FIND OTHER RELATED TOPICS


Related Project Materials

ASSESSING THE BENEFITS OF EARLY CHILDHOOD EDUCATION ON CONFLICT RESOLUTION SKILLS

ABSTRACT: This study assessed the Benefits of Early Childhood Education on Conflict Resolution Skills. The o...

Read more
ASSESSMENT OF THE IMPACT OF KEKE NAPEP AS POVERTY ALLEVIATION PROGRAMME IN AKWA IBOM STATE

ABSTRACT

The study concerns how the keke napep programme of Federal Government Pove...

Read more
THE IMPACT OF INSTRUCTIONAL MEDIA ON STUDENTS' ACADEMIC PERFORMANCE IN SENIOR SECONDARY SCHOOLS

ABSTRACT

This research project tends to examine The Impact of Instructional Media on Students' Acad...

Read more
EXPLORING THE DETERMINANTS OF ENTREPRENEUR AMONG GRADUATES IN NIGERIA

ABSTRACT

This research work examined exploring the determinants of entrepreneurship among graduate&rsqu...

Read more
Money Transferred Into An Invalid Account

Project Body

Read more
NEWSPAPER COVERAGE OF SPORTS NEWS IN NIGERIA: A CONTENT ANALYSIS OF VANGUARD AND NATION NEWSPAPERS  

ABSTRACT

The issue of news coverage in Nigeria has generated interest from all works of life. Argument arise as a result...

Read more
TEENAGE PREGNANCY AND HOW IT AFFECTS EDUCATIONAL DEVELOPMENT OF OUR TEENAGERS

ABSTRACT

The main concern of this study was to final out the teenage pregnancy and how it affects the educational develo...

Read more
GOVERNMENTAL ACCOUNTING FOR INFRASTRUCTURE PROJECTS AND INVESTMENTS

GOVERNMENTAL ACCOUNTING FOR INFRASTRUCTURE PROJECTS AND INVESTMENTS

Abstract

This study investigates governmental accounting pr...

Read more
THE ROLE OF AUDITORS IN ORGANIZATIONAL GOALS ATTAINMENT

EXCERPT FROM THE STUDY

The role of internal auditing in the review of effectiveness of the internal control system is to...

Read more
LEADERSHIP STYLE AND ITS IMPACT ON ORGANIZATIONAL PERFORMANCE

Abstract

This project is designed to investigate leadership styles and its impact on organizational per...

Read more
Share this page with your friends




whatsapp